Writing Book 7 · Lesson 38
Analyzing data — use the words
These phrases announce what a piece of research DID. They are only honest if it did it.
The words
the data show
the facts say
the average
the middle amount
account for X per cent
make up
statistically significant
not by chance
margin of error
how far off it may be
Watch how it is built
1the data show means about the same as the facts say.
The data show a steady rise.
2a correlation means about the same as a link.
There is a correlation between heat and growth.
3a trend means about the same as a direction.
The trend is upward.
Two ways to say it
✗ The data show a steady rise. — this is not wrong, but it is everyday talk.
✓ The data show a steady rise. — this is how a writer says it.
Ask yourself: “Did I actually do what this phrase says I did?”
Remember
An average hides the spread. Say when that matters.
77